Branding & Marketing
I've been doing a lot of research about branding and marketing
We're having to really examine our choices around XLsuite and the way that we want to position ourselves in the market place.
What is our brands message, our position in the market place, what does the name say to people, how are the graphics going to affect the overall impression that people have of our soon to be product.
Of course my friend for these things whenever I'm stuck is to turn to google for answers.
In my search I've found this site http://brandandmarket.blogspot.com/ which has all sorts of good tips and resources on branding and marketing issues.
Since My struggles are rarely unique to me, I thought that I would share this with you, since many of our clients turn to us for branding and naming support. While we're pretty good at it, I never try to tell people that I know everything. This is a good place to learn more about this field of interest if you're starting your search for information on branding and marketing.
We're having to really examine our choices around XLsuite and the way that we want to position ourselves in the market place.
What is our brands message, our position in the market place, what does the name say to people, how are the graphics going to affect the overall impression that people have of our soon to be product.
Of course my friend for these things whenever I'm stuck is to turn to google for answers.
In my search I've found this site http://brandandmarket.blogspot.com/ which has all sorts of good tips and resources on branding and marketing issues.
Since My struggles are rarely unique to me, I thought that I would share this with you, since many of our clients turn to us for branding and naming support. While we're pretty good at it, I never try to tell people that I know everything. This is a good place to learn more about this field of interest if you're starting your search for information on branding and marketing.
Labels: branding, corporate ID, markeitng, positioning, PR